As I'm sure you've noticed, food is an integral part of the Loanatik experience. We connect with people over a meal, enjoy drinks and have parties. There's always food involved. When people stop by our offices, we are usually serving amazing chocolate chip cookies cookies. We bake them fresh daily and it took 40 attempts tweaking every aspect of the recipe to get our cookie just right. People stop by every morning just to say hello, grab a cup of coffee and a cookie before getting their day started. One hot day in Phoenix, my dear friend, Aurausp said it would be great if you made milkshakes. People tell me to develop all kinds of recipes, but, his comment stuck with me.
While the spring season in the Arizona housing market is always busy, with limited housing inventory and sellers making unreasonable demands, this year, the spring buying season has been unusually busy. We have been having record record month after record month and I knew I couldn't take the time off to do a proper spring break trip with the family. But, I still wanted to do something during spring break to make the time special.
What would be fun for a nine year olds? They're past the age when spending time with dad is cool and I can't get away with taking them to AZ Airtime for the 1,000th time. Things that are special for millenials have to do with friends and special experiences. Doing things that are new. Taking all this into account and with Aurausp's comment still echoing in my mind, I suggested a milkshake party for her and her friends at the Loanatik offices. The answer was a resounding YES!
Cool, I knew what, but, how the heck was I going to pull off a Milkshake party?
My first step was to figure out how to make a milkshake. I started with the oracle of all knowledge, google, researching how to make the best milkshakes. It didn't seem complicated: some ice cream and a little milk in a blender, blend the f***k out of it and voila, milkshake. It took about two seconds for my obsessive compulsive brain to overly complicate a damn milkshake. What's the best way to blend it? What milk should I use? Should it be cream instead of milk?
What about half and half? Which Ice Cream is best and how the heck do you blend it and for how long! I was drowning in milkshake questions. My mission was defined: Create the Loanatik INSANITY Shake.
It seemed all the ice cream stores were using Hamilton Beach Blenders. I settled on the HMD900, it seemed well made and could deal with blending all kinds of junk into the milkshakes. I found one on ebay for just $200. Blending. Check.
My next task was how to create a shake that had even the slightest hope of making up for a trip to cali or offering a group of young girls an "experience". It would have to be big, the biggest shake any of these girls had ever seen. It had to be over the top full of sugar and, well, it had to be instagramable. If we are going to have Milkshakes, they had better be Loanatik INSANITY Shakes! A bit of asking around and I settled on half a dozen different milkshakes:
- Chocolate Chip Cookie Dough
- Cotton Candy
- Cookies & Cream
- Chocolate Fudge Brownie
- Birthday Cake
- 2 Extra Large Chocolate Chip Cookies
- 8 Chocolate Chip Cookies
- 3 Scoops Vanilla Ice Cream
- Hershey's Simple Chocolate Syrup
- Chocolate Chips
- Chocolate Chip Cookie Dough
- Whip Cream
- Half & Half
- Start by freezing your milkshake glass overnight
- Remove the glass from the freezer and coat 1/4 of the glass with slightly warm cookie dough
- Use the cookie dough to hold 4 chocolate chip cookies to the side of the glass.
- Return the glass to the freezer
- Using two large chocolate chip cookies, vanilla ice cream and chocolate chips make an ice cream sandwich. Put a long shish-kabob stick into the ice cream sandwich. put ice cream sandwich into the freezer.
- Put 1/4 cup of cookie dough in the bottom of a milkshake blending cup, add three scoops of high quality vanilla ice cream and 2 ounces of half and half.
- blend until flowing. Take the glass out of the freezer and fill almost to the top with milkshake
- add ice cream sandwich
- top with whipped cream and crumbled chocolate chip cookie
By Corey Schwartz