Can your headshot make a total stranger want to hire you?
If your current headshot is a little too glum chum, outdated, or simply not working for you like it should, then you’re going to want to read every last word of this article. Seriously, it IS that important.
As a real estate agent, a professional – and most importantly, likable – headshot is critical to your success.
It’s the first impression you make on a prospect.
It’s how you build credibility and authority in the market.
And it’s crucial in sending out the right message for your brand.
Still don’t believe how important the perfect headshot is?
Check out this recent research from The Wall Street Journal:
“Likable people are more apt to be hired, get help at work, get useful information from others and have mistakes forgiven. A study of 133 managers last year by researchers at the University of Massachusetts found that if an auditor is likable and gives a well-organized argument, managers tend to comply with his suggestions, even if they disagree and the auditor lacks supporting evidence.“
–University of Massachusetts
Point is, you want to appear likable – and the right headshot can go a long way in making that happen.
So, if you want to learn how to take the PERFECT headshot – one that sells the pants off you and your amazing services – then settle in, grab a pen and paper, and get ready to take notes…
Because we’ve picked the brains of the real estate headshot gods and scoured the latest research on corporate photos, likability, and influence to put together this must-have guide for every modern-day real estate agent.
Without further ado, here are 24 Tips for Taking a Headshot That Sells:
How to Look More likable:
Show Those Pearly Whites.
A new research study shows that the most impactful factor in determining how well your headshot comes across is your smile – specifically, when you smile with your teeth showing.
PhotoFeeler, a tool for testing profile pictures, used their platform to gather data from over 60,000 ratings of perceived competence, likability, and influence for 800 different profile pics in their database.
Here are the results:
A smile with teeth gains an average of +1.49 for likability. You look more personable, approachable and confident when you give this kind of grin, so don’t be afraid to show some teeth! And, look at what happens to likeability on an almost identical photo where one is smiling and the other is not:
By the way, want to know the best way to get a natural smile?
Laugh a Little.
To avoid the fake grin, think of something funny before you smile. Open your lips just a little as you do it, making yourself appear more approachable.
Stare into the Soul of the Camera.
You don’t have to look creepy, but viewers are more likely to make a personal connection with you if you have direct eye contact with the camera. Choose an angle where the viewers can see the whites of your eyes and your eyes appear large. Be sure to avoid an angle where you’re squinting or looking off to the side.
BONUS: Get Unbiased Feedback… for Free.
It’s always smart to get a second… or third opinion before you choose the photo that’s going to be plastered on your business cards, social profiles, listings, etc. You can always ask trusted colleagues and friends for feedback to make sure you choose the most “likable” photo.
But you should also check this free tool out:
It’s called PhotoFeeler, and it’s the free platform where all the above research on smiling came from. You can create a free account and upload your headshots to get unbiased opinions from their 60,000 users who anonymously rank your photo in the following categories: competence, likability, and influence.
How to Make Yourself More Photogenic:
Master The SQUINCH.
Not squint. SQUINCH.
NYC photographer and headshot genius Peter Hurley uses this proprietary technique every single day to make his subjects look even hotter. He says, “fear and uncertainty comes from the eyes.” Nobody wants to hire a scared realtor who isn’t sure they can sell a house… so try squinching your eyes next time.
How exactly does one “squinch”? Easy. Just narrow the distance between your lower eyelid and pupil. You’ll not only look more photogenic, but you’ll exude confidence.
Here’s a great tutorial from Peter if you want to learn more >>>> https://youtu.be/ff7nltdBCHs
Avoid the “Double Chin.”
They say the camera adds 10 pounds, but that’s not true. According to the King of Headshots, Peter Hurley, it’s really all about the jaw…
Accentuating your jawline will make your face more slim and elegant, while avoiding the dreaded double chin.
Here’s how you do it: Bring your head toward the camera, pushing your forehead out and down. This makes the skin pull tight around the jawline to create a look you’ll love.
Put Your Good Side Forward.
Nobody’s face is perfectly symmetrical. You most likely subconsciously have a “good side,” which is the side you part your hair on. Instead of a front-facing photo, angle your good side toward the camera.
How to Look More Competent Than the Competition:
Try “Power Posing.”
Ever wish you could sneak into your brain and trick it into making you feel more confident? Well, you can. During her TED Talk, Harvard professor Amy Cuddy explained the powerful link between what you do with your body and how confident you feel.
According to Cuddy, putting ourselves in a “Power Pose” literally changes our physiology, releasing a hearty dose of testosterone to fuel our bravery.
Confidence means competence in the eyes of your prospects, so here are a few power poses to try before your next photo shoot: Try putting your hands on your hips or raising your arms above your head as in victory. You’ll feel silly, but it will increase your feelings of confidence and power and come across in the photo.
Here’s another exercise from Deborah Gruenfeld, a professor who studies power posing at Stanford that demonstrates the positive effects of power posing:
Sit up straight, or lean back a bit. Now, take up some space. Roll your shoulders back. Get your elbows away from your body, perhaps by putting your hands behind your head. Stretch out your legs, or cross one foot over your knee so your legs make a triangle instead of a “lap.”
Now read these words out loud, with as much feeling as you can:
“I can’t do it. I feel so helpless. I am worthless.”
Try it! See what happens.
Your brain can’t quite get the proper amount of meekness to come out when your body is saying, “Big! Bold! Powerful!” As Gruenfeld says, “It’s not the case that these thoughts are never in your head. But it’s very hard to believe what you say when your body is telling you something different.”
Do this before you take your headshots and you’re guaranteed to come across more confident, authoritative, and powerful.
You can also try these ideas…
Have That Glass of Wine.
It’s wine-thirty somewhere, so go ahead and have that drink (just don’t show up drunk and PLEASE don’t drink and drive!). If you don’t drink, try meditating before the shoot instead.
Either way, getting in a more relaxed state will make you look more confident when you go on camera.
Tilt Your Head.
Peggy Farren, a professional photographer with Naples Portraits, says tilting your head just a fraction towards your lowest shoulder will put off vibes of confidence and authority.
According to PhotoFeeler’s research study where they collected and analyzed feedback on over 800 profile pics on their website, nothing paid bigger gains for perceived competence and influence than formal dress.
In the study, the people in the headshots featuring formal attire (meaning: a dark-colored suit over a light-colored buttondown + tie for men) were perceived as .94 more competent and 1.29 more influential than those wearing more informal dress.
Keep things more formal by avoiding bold or unusual colored clothing, trendy details, and t-shirts and jeans.
How to Look Authentic
People connect with people – not robots. So, be YOU.
Don’t do anything in front of the camera you wouldn’t do in real life. This isn’t a modeling gig. This isn’t a selfie. This is your professional headshot.
On the other side of the same coin, you can do things like holding a cup of coffee in your hand, slipping your hand into your pocket, putting your elbows on the table, and smiling to give your headshot an added layer of authentic humanity.
Put Your Zygomatic Muscle in It.
If you’re smiles always look fake, here’s another little tip to try: The Duchenne smile.
A Duchenne smile contracts the zygomatic muscle, which in turn raises the corners of the mouth and cheeks. You can thank this genuine smile for crow’s feet around the outer corners of your eyes, but it’s also the best way to look authentic in photos.
There’s still debates over whether or not you can force a Duchenne smile. But it will help if you go to the shoot in a good mood. Try thinking of a happy memory or funny joke. This will actually trick your brain into feeling happy.
Have a Sit.
It’s easy to feel awkward and vulnerable when you’re just standing in front of a camera. Try sitting down in front of a table with something in your hands. This can put you at ease so you look more relaxed and natural.
How to Avoid Having to Redo Your Headshots
Wear Timeless Attire.
Wear timeless pieces from your wardrobe unless you are looking to get new head shots every year or two. You can expect that you’ll need to update your photos every 4-5 years, but having classic attire will help keep you from looking dated. Stick with solid colors instead of patterns and choose simple jewelry. Get your hair cut and looking at its best before taking your photos. When in doubt keep it simple. You don’t want anything that’s too loud or personal in taste.
Mix Things Up.
Every realtor needs the iconic head and shoulders portrait – but don’t stop there. Make sure you fill up your arsenal with some full body shots and environmental shots as well. These will come in handy for advertising, flyers, billboards, and websites.
Also, your images should have consistency in their branding, but you’ll want a few different angles and poses depending on where you are putting your headshot.
Just be sure to know your audience. For example, your social media profile might be more informal and friendly while a headshot used for a real estate networking conference should have a more formal and authoritative look.
How to NOT Take a Headshot That Sucks
DON’T use personal photos.
These photos are for your business. A nice picture of you hiking in the woods is not appropriate for your business, no matter how nice your hair looked that day.
DON’T accept low-quality images.
You do not want photos that are grainy or blurry, or taken with sub-average camera equipment. Your images need to be in a format where they can be sent electronically without resizing issues.
DON’T use cropped images.
Do not take a photo that has other people and crop them out. It will be apparent that you edited out the other people and it will look extremely unprofessional.
DON’T use a picture of just your head.
Avoid the floating head pictures where all that can be seen is your face. Include the upper portion of your body.
How to Find the Perfect Photographer
Everything you’ve learned up to this point is garbage if you can’t find a photographer to get the job done right the first time. Here are a few guidelines to follow that should help:
Remember: It PAYS to take the time to get photos that look professional and likable. So keep these tips in mind before you get your headshots done.